Apple introduces new Mac computer

PBC24 Desk : Tech giant Apple has introduced a new series of Mac computers on Tuesday. The new features in the Mac is that uses processors for the very first time. Meanwhile, Apple gas been using Intel’s processors that underpin Apple’s laptops and desktop computers Since 2005. This time they are using their own made processor.

The move away from Intel was the latest sign of the growing power and independence of the technology industry’s largest companies. Apple is large enough and rich enough to design and make those chips itself. Apple has already made the chips inside iPhones, iPads and the Apple Watch, and now it creates essentially all major parts of the Mac, from the software to the hardware to the components that power the computer.

Apple had announced the transition in June, and said then that it would show off the first Macs with Apple processors later this year. Apple said on Thursday that it was making “a family of chips” and that it would take two years to transition all of its Mac computers to the new components.

Apple announced new Macbook Air and Macbook Pro laptops, as well as a new Mac mini desktop computer. All of the computers went on sale Tuesday.

In a prerecorded 45-minute infomercial, which have replaced Apple’s live product launches during the pandemic, a series of Apple executives described how the new Apple processor, called the M1, would make the new Macs faster and more power efficient.

“Every Mac with M1 will be transformed into a completely different class of product,” Johny Srouji, a former Intel engineer who leads Apple’s chip-design team, said in the video. He said the new chip could achieve three times more “performance per watt.” That enabled the new Macbook Pro to have up to 20 hours of battery life, the most ever for a Macbook, Apple said.

In an undated image provided by Apple, Johny Srouji, Apple’s senior vice president of hardware technologies, discusses the performance of M1, the new Apple processor, in an announcement video at Apple headquarters in Cupertino, Calif., on Tuesday, Nov. 10, 2020. Apple unveiled three new Mac computers that use processors the company created itself, ending its reliance on Intel. (Apple via The New York Times)

In an undated image provided by Apple, Johny Srouji, Apple’s senior vice president of hardware technologies, discusses the performance of M1, the new Apple processor, in an announcement video at Apple headquarters in Cupertino, Calif., on Tuesday, Nov. 10, 2020. Apple unveiled three new Mac computers that use processors the company created itself, ending its reliance on Intel. (Apple via The New York Times)

For Intel, Apple’s shift continues a drumbeat of bad news that largely follow its delays in delivering performance gains in its chips. It also illustrates the gains possible for computer-makers with the engineering prowess to design blocks of chip circuitry that handle specific tasks, like graphics and machine learning.

Though Apple represents a small chunk of Intel’s business, analysts have warned that any major performance leaps by Apple might spur other major computer-makers to start designing chips of their own or turn to other suppliers, such as Qualcomm. Microsoft is already selling laptops powered by that company’s chips.

But the Apple presentation didn’t provide details of the bench mark tests used to justify the claimed speed improvements. “Performance of the new M1 chip is nearly impossible to gauge as the company didn’t provide any detailed substantiation around any of the performance claims made,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “I think these should be scrutinised extensively.”

An Intel spokesman said that company remained focused on delivering the most advanced PC experiences and a wide range of technology choices that redefine computing.

We will be happy to hear your thoughts

      Leave a reply

      PBC news
      Logo
      Reset Password
      Shopping cart